Visual Identity & Content System for a Digital Media Platform

Virale.tv is a creative media platform that focuses on short-form, engaging content from real-life stories and street interviews to trending TikToks and opinion-driven reels.

FlynLab created the entire visual system for the brand, including logo, color palette, typographic identity, animation templates, story lower thirds, and social video graphics. The goal was to build a flexible identity system that supports fast-paced content while remaining instantly recognizable.

Challenge & Solution

The main challenge was building a brand that fits a fast, content-heavy format like TikTok and Instagram but without losing structure or identity. It had to feel modern, reactive, and scalable across video formats.

Final Result

Virale.tv launched with a clear identity that supports daily video content at scale. We delivered: Brand Identity (Logo, Type, Color) Social Media Templates (static + animated) Lower thirds and story overlays Premiere Pro & AE Templates for TikTok/Reels Strategy & Visual Guidelines for Short-form Video Cover templates for carousel posts and thumbnails The brand now looks as dynamic as the content it creates — bold, fast, and viral.

Category:

BRANDING, CONTENT SYSTEM

Software:

Adobe Ilustrator, Adobe Photoshop, Adobe Ilustrator

Service:

BRAND DESIGN, VIDEO TEMPLATES, SOCIAL MEDIA CONTENT

Client:

Virale.Tv

Date:

November, 2024

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